Making Quinta made me understand that you are not inventing the structure of a letter from scratch. No one really invents type from a blank slate. Letters evolve with time, and what you can do is change the flesh, the form, the additional layer of semiotic meaning over the skeleton, the ductus. Revival forces you to observe deeply, the tiny differences in serif shape, how the thick and thin contrast, the balance in each letter, and how spacing affects rhythm across a line of text. You feel how weight moves through a stroke. It makes you think, what were they trying to say? And more importantly, what can I say with it now?

















