“How can a logo maintain consistent letter sizing while adapting seamlessly to circular paths of varying diameters?”

The goal was to revive and tweak the old logo from a wood signage and then adapt it to be stampedon artisanal ceramics.

This project addresses the challenge of maintaining consistent letter sizing across varying circular diameters by developing a custom font using only the brand’s letterforms, followed by a scalable visual system that enabled seamless adaptation and helped the client understand and apply the logo consistently across different formats.

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